Over the past decade, social media marketing has grown from an overlooked niche tactic to one of the most influential digital marketing techniques used today. Initially, the social media marketing frenzy began as a method, which was mostly limited to B2C companies to later becoming the most utilized tool employed by every type of organization, regardless of its stature, or background. The significant growth in its popularity has been particularly noteworthy of late. The role of social media marketing has expanded beyond lead generation and brand awareness. Some of the core objectives of social marketing have shifted, with a subsequent emphasis on customer experience, needing much of the change. Realizing this true potential of social media marketing, Spectacular Smith started Adwizar in 2014.
Contemporary Leader and Social Media Guru
Spectacular Smith, Founder and CEO of Adwizar, is an entertainer at the core, thus he understands the importance of social media advertising. He started dancing at an early age of 11 and took the love of performing to the R&B and hip-hop group with his brothers, Pretty Ricky. He contributed with them musically and also choreographed the group’s stage performances as they signed a deal with Atlantic Records. This led the group to huge worldwide success; filling arenas on the Scream IV tour, selling millions of singles and albums, and earning huge hits with “Grind With Me,” and “Your Body.” Intrigued by the business possibilities of social media, he turned Pretty Ricky’s Facebook page into his personal laboratory, testing out his theories behind social networks for a full year until he had a new, unbreakable system of gaining and monetizing followers. He turned those ideas into Adwizar, the dominant social media brand in the urban music space.Adwizar runs the Facebook pages of artists such as Bow Wow, Soulja Boy, Master P, Birdman, and countless others. The company has now grown beyond urban music to dealing with major brands and corporations, athletes, merchandising deals, and more. The company was also featured in Forbes for its innovative methods on how to monetize and grow social media following and is growing exponentially. They are helping as many people as possible to discover their gifts and getting them out to the masses. They provide their clients with a way to tell their story to the world that is going to resonate with their target audience. The company also assists their clients with monetizing their brand in ways they never thought was possible.
Adwizar’s team is very close-knit. Everyone in the team tries to be the best as they can. No one is settling for just good instead they want to push themselves to be as perfect as possible. They leave no one behind because of their philosophy that goes, “We are only as strong as our weakest link”. They push each other to become the best at what they do. At the end of the day, they work as a team and not a single employee is left stuck in a situation. This has immensely helped the company to get to the top at such a pace that no one else could.